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The Zoomin Newsletter
October 2016

Welcome to the Halloween Edition of the Zoomin Newsletter

Last month the Zoomin team was in full swing, with two conferences, webinars, and plenty of new articles and ebooks. Well, October is shaping up to be even busier! In this month’s newsletter, you’ll discover: why customer self-support is a demand vs. a preference, the 5 things customers crave from product documentation, and the connection between product content and the customer journey. We’re also heading out to Las Vegas and Munich, and have some must-attend webinars on the horizon as well! 

Share Your Story With Us!

A Free Starbucks Latte for Sharing Your Story

Win a free Starbucks drink! All you have to do is share your best and worst technical documentation story or case study! We’re putting together a list of the best and worst technical documentation stories and we’d love your input! Please send your triumphs, regrets, lessons learned best practices, and dire warnings to

For the first fifteen entries- enjoy a hot drink on us! We’ll put together some of the best (and best of the worst!) submissions, and share them with the community in the near future. 

New Insights

Article: Think Customer Self-Support is a Preference? Think Again!

In the past, customers preferred self-support because it made their lives easier. But in today’s landscape, this preference has turned into a deal-breaking demand. As a result, companies must re-invent their approach to self-support. Learn more by downloading our new ebook How Product Documentation Improves Customer Self-Service & Elevates The Customer Experience”.

Read Now

Article: Can You Hear What Your Customers are Saying About Product Documentation?

All companies strive to “listen to the voice of their customers”. But this effort often falls short when the focus shifts to product documentation. Instead of hearing what their customers want and need, many companies hit the mute button. Pump up the volume and clearly hear about the 5 things customers want from product documentation by reading our new article Deliver What Your Customers Crave”.

Read Now

Infographic: Product Content and the Customer Journey

The path that customers take from new prospect to loyal fan is rarely a straight one. In fact, 56% of all customer interactions occur as part of a winding, multi-channel journey. As such, companies must create and deliver exceptional product content across all touch points. Discover more with our helpful new infographic.

Check It Out
Zoomin at Events

Zoomin at Lavacon Las Vegas October 25-28, 2016

Viva Las Vegas! The Zoomin Team is heading to Las Vegas to take part in LavaCon, which is a global gathering of content strategists, documentation managers, and other content professionals. We’re excited to be speaking at 3 sessions. For more details and to schedule a meet up onsite, click here

Meet Us There

Zoomin at CIDM DITA Europe – Munich, Germany November 14-15, 2016

The Zoomin team is proudly sponsoring CIDM DITA Europe 2016, which is taking place in Munich, Germany on November 14-15. This conference brings together some of the world’s most skilled and talented managers in the field of information development, and focuses on trends, best practices, industry developments, and more. Click here to learn more about our exciting sessions at DITA Europe.

Meet Us There
Zoomin Education

On-Demand Webinar: Global Content Strategy: Delivery is Critical to Succes 

To engage customers on a global scale, you must create great content that speaks to them in the language they understand best—their own. But, success in foreign markets involves more than just choosing the right words. You have to deliver them to the right person, at the right time, in the right format and language, on the device of the customers’ choosing.

In this on-demand webinar, President of Content Rules, Tim Steele and Zoomin President Joe Gelb discuss the importance of expectations, buying preferences, content consumption habits, culture, religion, and tradition when creating content for global audiences. Access the recording here.

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Answers & Engagement: Digital Experience from Curation to Delivery

Today’s customers want answers – but they aren’t willing to waste time and effort searching for them. That’s why companies need to go beyond single-source publishing and web content management, and deliver truly findable product content.

On October 19, 2016 at 10am Pacific/1pm Eastern, join our President Joe Gelb, Scot “The Content Wrangler” Abel, and thought leaders Val Swisher of Content Rules and Eric Kuhnen of Astoria Software, as they share valuable insights on how companies can take this evolutionary step with their product content system and approach. Learn more and sign-up.  

Register Now

Live Webinar: If Customers Can't Find Product Documentaiton - It Doesn't Exist

Is your company’s great product documentation buried somewhere in the Google wasteland?  Then it might not as well exist! Fortunately, this common problem can be solved, your valuable content can see the light of day, and your customers can get the answers and positive experience they demand.

On November 2 at 10am Pacific/1pm Eastern, join our President Joe Gelb, Scot “The Content Wrangler” Abel, and thought leaders Val Swisher of Content Rules and Keith Schengili-Roberts of IXIASOFT, as they explore content optimization, share strategies for enriching technical product content, and ultimately help companies leverage the full potential of DITA to enhance the customer experience. Learn more and sign-up.

Register Now

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Get the latest advice, insights and news by socializing with us on Slideshare, LinkedIn and Twitter.   

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