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The Zoomin Newsletter
September 2016

Welcome to Zoomin Newsletter

Welcome to the September 2016 Edition of the Zoomin Newsletter!

 Inside you’ll find a mix of timely advice and information, including why content and customer experience are integrated vs. separate, how product content drives sales performance, how to solve the product content puzzle, the secret to exceptional content experiences, and how presentation converts engaged prospects into profitable customers. We’re also heading out to New Mexico, Toronto and Las Vegas – check out the event schedule and connect with us in person and on our social channels!



Content & Customer Experience: Together Again, Naturally

Traditionally, companies have viewed content and customer experience as separate pieces of the puzzle. But guess what? Customers don’t! They see them as integrated – and companies that want to make them happy need to share their perspective. Learn how to achieve this critical objective and reap the rewards in our new article.

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How Product Content Delivery Makes for Happier Customers

Product content can significantly drive sales performance -- but only if it’s delivered to the right customers at the right time, in the right language and format, and via preferred devices. Sound a little confusing? Don’t worry: our new Infographic clarifies the picture and zooms in on the rewards of effective product content delivery.

Check It Out

Special Webinar

Global Content Strategy: Delivery is Critical to Success—September 21, 2016 10AM PT

To engage customers on a global scale, you must create great content that speaks to them in the language they understand best. You have to deliver them to the right person, at the right time, in the right format and language, on the device of the customers’ choosing. On Wednesday September 21st at 10 AM PST/1:00 PM EST, join Scott Abel, The Content Wrangler for a webinar featuring global content strategy maven Val Swisher, CEO of Content Rules and intelligent content guru, Joe Gelb, President of Zoomin Software. They'll tackle the role of delivery technology and its place in global content strategy projects.

Register Now


Part 1: Solving the Product Content Puzzle

The product content puzzle has many pieces. But one in particular – delivery – is widely misunderstood and typically misapplied. In part 1 of a 3-part webinar series, Zoomin’s President Joe Gelb, The Content Wrangler Scott Abel and Scroll UK’s Chief Knowledge Officer Rahel Anne Bailie connect to unravel this mystery, and explain what delivery is, where it fits, how it works, and why it’s essential for a complete content puzzle.

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Part 2: The Secret to Exceptional Content Experiences

Today’s customers aren’t settling for conventional, ordinary content. They want exceptional experiences that combine dynamic delivery, instant access, and multi-device compatibility.
In part 2 of this 3-part webinar series Joe Gelb, Scott Abel and Joe Gollner discuss why an enterprise-grade dynamic delivery platform is the foundation that organizations need to deliver exceptional content experiences.

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Part 3: How Presentation Converts Prospects into Customers

Presentation isn’t just about first impressions. It’s about making every touch point matter so that engaged prospects turn into loyal fans. In part 3 of this 3-part webinar series, Joe Gelb, Scott Abel and Rahel Anne Bailie discuss automating the presentation of content, and why successful dynamic delivery must effectively separate content from its formatting information.

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Zoomin at CIDM Best Practices

Zoomin will be presenting two interactive sessions at the upcoming CIDM Best Practices in Santa Fe, New Mexico from September 12-14, 2016. 

First up will be our VP Product Management, Hannan Saltzman, who will present: “The Internet of Things: Extending Automated and Triggered Help Content to your Customers and your Service Personnel.”

Next up will be our CEO Gal Oron, who will be joined by Sharon Fingold, Senior Program Manager at ServiceNow as they present “The ServiceNow Story: Modernizing and Transforming.”

Meet Us There


Zoomin at IXIASoft User Group Conference

The Zoomin team is also heading to Toronto, Canada to participate in IXIASoft’s User Group Conference on September 28-30, 2016. The conference is an opportunity for IXIASOFT customers, partners, and team members to get together and share their knowledge and experiences working with DITA, and IXIASoft’s class-leading solution DITA CMS

Meet Us There


Zoomin at LavaCon Las Vegas

Viva Las Vegas! The Zoomin team is also heading to LavaCon Los Vegas which is happening on October 25-28, 2016.

On October 26, Zoomin’s CEO Gal Oron will team up with VCE’s Director of Technical Publications Noel McDonagh to deliver the presentation “Enhancing the Customer Experience through Dynamic Content Delivery”.

And then the following day on October 27, Zoomin will be back on stage delivering the presentation “The Internet of Things: Smarter Devices Call for Smarter Troubleshooting”.

Meet Us There


Stay in the Loop

Stay in the loop on the latest advice, insight and news – connect with us on Slideshare, LinkedIn and Twitter.   

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