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The Zoomin Newsletter
December 2016
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Welcome to Zoomin Newsletter

Welcome to the December 2016 Edition of the Zoomin Newsletter!

Happy December! As usual, November was full of developments and activities.
The Zoomin team had a wonderful time presenting in Munich at CIDM DITA Europe 2016, and enjoyed participating in Boston at the Gilbane Digital Content Conference.
We also co-presented the webinar “If Customers Can’t Find Your Product Documentation – It Doesn’t Exist”.  

As we wrap up the year and wish you and yours a wonderful holiday season and a Happy New Year, here’s a preview of what you’ll find in December’s newsletter:

Industry News
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Zoomin Named to EContent 100 List

We are excited and proud to announce that Zoomin has been named to Econtent Magazine’s top 100 list of companies that made a major difference and significantly influenced the digital content industry over the last 12 months.  To view the announcement and full list of companies:

Click Here
New Insights
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Tech Writers: Get & Stay in the Driver’s Seat

The response to our recent article “Long Live Technical Writing” has been remarkable. Evidently, many of you are tired of being told -- by people who frankly don’t know what they’re talking about -- that your profession is dying. In our new follow-up article, we share 5 ways you can get and stay in the driver’s seat of the customer experience bus. Because make no mistake: technical writing’s best days are ahead, not behind

Read More Here!
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5 Obstacles on the Road to Consistent Product Documentation

All companies know that delighting customers is the key to short-term success, and long-term survival. However, when it comes to delivering consistent product documentation, many companies are coming up short -- not because they aren’t trying, but because they’re running into 5 obstacles on the road to consistent product documentation

Discover Them Now
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How Great Product Content Reduces Customer Churn

Companies spend a significant amount of money and time trying to reduce customer churn.  Yet there is another piece of the puzzle that many companies overlook, even though it’s often simpler, easier to manage, and more affordable than many other best practices: creating and delivering great product content.

Find Out How:
Zoomin Education
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Live Webinar: Crossing the Chasm with Content Delivery and Digital Experience

Technical product content is increasingly recognized as a key asset that drives customer experience, marketing success, and overall business value. On December 6 at 9am Pacific/12:00pm Eastern, join Joe Gelb, Scott “The Content Wrangler” Abel, Frank Miller of Ryffine, and Megan Gilhooly of Amazon as they share expert insights on how to move beyond publishing and web content management, to dynamic content delivery and a cross-touchpoint digital experience.

Register Now
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On-Demand Webinar: Optimizing Technical Product Content: SEO, XML And Findability

Is your company’s great product documentation buried somewhere in the Google wasteland?  Then it might as well not exist! In this on-demand webinar, join Joe Gelb, Scott “The Content Wrangler” Abel, Val Swisher of Content Rules and Keith Schengili-Roberts of IXIASOFT, as they explore content optimization, share strategies for enriching technical product content, and ultimately help companies leverage the full potential of DITA to enhance the customer experience.

View Now

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