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The Zoomin Newsletter
November 2016
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Welcome to the November Edition of the Zoomin Newsletter

Happy November everyone! October was another very busy month for the Zoomin team. We had a great time at Lavacon Las Vegas where we delivered three popular presentations. We also hit the virtual stage for an interactive webinar on the importance of creating truly findable product content. November is gearing up to be even busier, and to get you up-to-speed here’s a preview at what you’ll find in this month’s newsletter.

Share Your Favorite Tool
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What TechPubs Tool are You Most Thankful For?

In the spirit of U.S. Thanksgiving which falls on November 24, we’d like you to tell us what techpubs tool, app or software solution you’re most thankful for. It can be something new and innovative, or an “old favorite” that has helped you more times than you can remember.
Please send your response to

We’ll put together a list of the most popular submissions and feature them in an upcoming newsletter. 

New Insights
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Rumors of Technical Writing’s Demise Have Been Greatly Exaggerated

Pundits, prognosticators, and even some practitioners have been saying that technical writing is headed for the dustbin of history. But guess what? Technical writing’s best days are ahead, and it’s all thanks to what is emerging as the most important element on the buyer’s journey: customer experience. 

Get The Inside Scoop
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How Can I (Maybe Not) Help You?

How many times do people in your organization ask customers “how can I help you?” Dozens, hundreds or possibly thousands? However, despite your team’s best efforts to be helpful, your product documentation may not be doing its share of the work. 

Learn More
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To PDF or not to PDF?

There’s a good chance that you’re using PDFs for some – or maybe most – of your product documentation. Do you know who’s happy about that? Not your customers, technical writers, sales force, or anyone else on your team. The only people who benefit when you lean on PDFs for product documentation are your competitors. 

Discover Why!
Zoomin at Events

Zoomin at CIDM DITA Europe – Munich, Germany November 14-15, 2016

The Zoomin team is excited to be presenting at CIDM DITA Europe 2016, which is taking place in Munich, Germany on November 14-15. This conference brings together some of the world’s most skilled and talented information development and documentation managers, focusing on trends, best practices, industry developments, and more. Don't forget to join us at our sessions!

Meet Us There

Zoomin at Gilbane

The Zoomin team will be attending the Gilbane Digital Content Conference, which is taking place on November 29-30 in Boston, MA. The conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together. Come say hi!

Meet Us There
Zoomin Education
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Live Webinar: If Customers Can’t Find Product Documentation – it Doesn’t Exist

Is your company’s great product documentation buried somewhere in the Google wasteland?  Then it might as well not exist! On November 2 at 10am Pacific/1pm Eastern, join Joe Gelb, Scott “The Content Wrangler” Abel, Val Swisher of Content Rules and Keith Schengili-Roberts of IXIASOFT as they explore content optimization, share strategies for enriching technical product content, and ultimately help companies leverage the full potential of DITA to enhance the customer experience.

Register Now
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On-Demand Webinar: Answers and Engagement: Digital Experience from Curation to Delivery

Today’s customers want answers – but they aren’t willing to waste time and effort searching for them. That’s why companies need to go beyond single-source publishing and web content management, and deliver truly findable product content. Learn more in this free on-demand webinar featuring our President Joe Gelb, Scott “The Content Wrangler” Abel, Val Swisher of Content Rules, and Eric Kuhnen of Astoria Software. 

View Now

Socialize with Us

Stay in the loop on the latest advice, insight and news – connect with us on Slideshare, LinkedIn and Twitter.

Contact Us
Want to learn how to improve your content strategy and content delivery?