FROST & SULLIVAN RESEARCH BRIEF

The Unexpected Impact of Customer Self-service Content Experiences

New Frost & Sullivan research shows technical content has a huge impact on customer satisfaction, support cases, conversion and NPS.

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Gain insights from customers & CX/CS leaders on:

  • What CX/CS leaders are missing about their customers' self-service journey
  • How content experiences can directly impact key support KPIs
  • The role content plays in converting highly relevant prospects
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81% of customers prefer to self serve